Coppafeel!
Type: Illustration, Print & Campaign Concept
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10 Years of the Coppafeel! Boobettes
Context
The CoppaFeel! Boobettes are the power rangers of the boob world - a group of volunteers who have been diagnosed with breast cancer under the age of 35, have had preventative surgery, a breast cancer scare at a young age or a strong connection to the disease. Using their stories, they inspire others to think differently about their lives and bodies, educating people about the importance of getting to know your normal now, and making it a lifelong habit.
Brief
Create a unique piece of artwork to celebrate the 10 year anniversary of The Coppafeel Boobettes, driving awareness and speading boob wisdom far and wide!
Concept
A super playful and smile-inducing illustration using uplifting, check-yourself aphorisms in brightest of the brand colour palette and inviting all who view into the Coppafeel! universe.
Keywords
Celebration, fun, creative, insightful
